About
I'm a brand strategist and designer dedicated to helping ambitious businesses look and perform like the company they're becoming. Every identity, website and piece of print I build is grounded in strategy first — so the work doesn't just look good, it does a job.
I'm Heath Edwards, founder and director of Re-Imagine. A boutique branding and visual identity studio.
When you work with Re-Imagine, you work with me: directly, from the first conversation to final delivery. No account manager, no handoff to someone more junior once the brief is won.
I've spent years building brand identities and digital experiences for businesses ranging from independent lawyers and financial advisors to national retailers and global brands — Mastercard, Citibank, David Jones and Nutrition Warehouse among them. What ties that work together isn't scale, it's the same process every time: understand the business first, then design the identity that represents it honestly and distinctly.
Strategy, identity, website design and development, aerial photography, print production management — I do the core of this work myself, hands-on. When a project needs something outside that, I bring in trusted partners I've worked with for years and manage them personally, so you're still only ever dealing with one point of contact. It's a deliberate way of working: senior thinking and direct execution on every brief, none of the overhead of a big agency.
Discover
I start by understanding your business, audience and competitive landscape before a single design decision gets made.
Define
Strategy sets the direction: positioning, tone, and what your brand needs to say before it decides how it looks.
Design
Identity, digital and print come together as one consistent system, not a set of disconnected deliverables.
Deliver
Guidelines, assets and support so your brand stays consistent long after the project wraps.
